The Secret Ingredient
February 12, 2019
6:00 - 8:30 PM
306 Market St
Philadelphia, PA 19106
Join us for an invite-only evening of food, drink and lively roundtables on The Secret Ingredient behind every brand success story: LOVE! We’ll be joined by award winning author of the Human Brand Chris Malone for a special keynote on what consumers crave from the brands they love, and conclude the night with interactive roundtable sessions on everything from generating fandom to the latest trends in the food, beverage and restaurant industries.
Past attendees have included executives from Insomnia Cookies, Philly Pretzel Factory, Bimbo Bakeries, La Colombe, J & J Snack Foods, Evil Genius Beer, Simply Good Jars and others.
Your RSVP includes complimentary food and beverages and participation in our roundtable discussions.
Hosted by Net+
Please RSVP in advance.
Seating is limited!
*invite is non-transferable
Founder and Managing Partner of Fidelum Partners
Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing in October 2013. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Digital and Web Marketing Director,
How to create brand ambassadors for a Fortune 500 company
Brian Marks is an experienced marketing leader focused on building digital strategies that accelerate corporate initiatives. Brian has spent the past 10 years at Aramark, where he leads digital programs focused on consumer engagement and loyalty for the marketing team. He has also led efforts at Aramark to build digital brand advertising campaigns as well a social media program focused on developing training, governance, and resources.
Director of Operations and Strategy,
Pennsylvania Restaurant & Lodging Association (PRLA)
How to turn customers into lifelong guests
Since arriving in Philadelphia in 1999, Ben Fileccia has spent the last 18 years cultivating a valuable network and expanding his reach by supporting and collaborating with restaurants across the East Coast. Fileccia has opened seven restaurants in his career, managed front-of-the-house, back-of-the-house, and strategically improved guest experience by implementing modern hospitality practices. He brings invaluable restaurant expertise and a depth of knowledge to the table.
Fileccia worked as a Restaurant Partnership Manager - Mid-Atlantic at Reserve, a premier hospitality technology platform that helps restaurants and guests connect. At Reserve, he successfully launched their reservation software “Reserve for Restaurants” in the Philadelphia market as the general manager, bringing on over 100 concepts through his extensive relationships in the hospitality industry. He eventually oversaw Reserve’s business for the entire Mid-Atlantic region.
Fileccia’s high-level, authentic hands-on practices have brought him, and the concepts he’s worked with, multiple accolades, including many at Sbraga Dining, where he was Director of Operations previous to his role at Reserve. It was with Fileccia as General Manager that Esquire awarded Sbraga Dining “Best New Restaurant” in 2012, Philadelphia Magazine named it “50 Best Restaurants,” and he earned himself the title of Philadelphia Magazine’s “Best of Philly: General Manager” in 2014. Previous to Sbraga Dining, Fileccia worked with the critically-acclaimed Vetri Family of Restaurants, managing and overseeing Osteria and Amis Trattoria. Under Fileccia’s control, Amis was nominated for the James Beard Best New Restaurant 2011.
Fileccia is currently the Director of Operations and Strategy at the Pennsylvania Restaurant & Lodging Association and lives outside of Philadelphia.
How does a legacy brand grow the love with loyal and new customers
Jena Henderson's passion for Saladworks runs deep, having spent more than 13 years with the brand and currently the Vice President of Growth. Jena has been an integral member of the corporate team, helping shape initiatives for the franchise system and honing in on processes to provide franchisees with support to grow their businesses. During Jena's tenure as VP, she has accomplished a myriad of successes including assisting in the creation and implementation of an innovative strategic plan, supporting the launch of new menu items, a system wide remodeling project and a technology bundle. With operations and marketing experience, Jena has a constant pulse on the system's inner workings and is currently responsible for spearheading brand growth.
Dock Street Brewing Co. & Founding Partner, Dock Street Spirits
How to Build a Community at the Heart of Your Brand
Marilyn joined Dock Street in 2010 and has a hand in almost every facet of the company. While her title is VP, Marilyn is a rare intellectual force and coordinates brewing operations and sales, navigates the red tape of bureaucracy, organizes the Annual Dock Street Music Fest and is a Founding Partner of Dock Street Brewing Co.'s sister company, Dock Street Spirits. She's also an intrepid diner, a food + drink tinkerer, and a traveler.
6:00 - 6:30 PM
Registration & Refreshments
6:30 - 6:45 PM
6:45 - 7:30 PM
7:30 - 8:30 PM
Closing Remarks & Networking